. marketing
Like most small entrepreneurs in Indonesia you have probably increased post your photos latest meal on . to experiment with one or more social media sites as a marketing tool. Like many other small business owners, however, you can be sure about the marketing benefits or you are downright disappointed with the results.
social media marketing statistics
In a new social media marketing report 2014 US industry, most small business marketers or did not know or said their . marketing is not working. Only 43% of retailers believe that their . efforts are working, although this is an increase of 37% in 2013.
Large companies, however, were much more likely to agree that their . marketing efforts been effective. For example, 52% of companies 1,000 or more employees agreed, compared to only 34% self-employed. Thus, due to the availability of internal resources, the company's size seems to matter with the success of social media marketing.
In Australia, Telstra in a recent survey, nearly three-quarters of small businesses fail to use social media as a marketing tool. The report indicates that 24% of the 1,000 small and medium businesses surveyed have adopted social media for marketing.
Take the cup is half full approach
As a small business owner it can be discouraging. However, if you can take the cup is half full approach, there is evidence that increasing the social media marketing gives good results and well worth the time, effort and the relatively small amount of money necessary to achieve a significant degree of success. There is also encouraging news from the same report Social Media US marketing.
More than half of marketers who have been using social media for at least three years say it has helped them improve sales. By spending as little as six hours per week, 66% of marketers see the . lead generation services with social media. And nearly half of those who spend at least six hours per week on social media efforts saw a benefit in marketing expenses of reduced overall business.
Measure your marketing statements
The largest cost for small businesses that use social media as a marketing tool is time. The question thus becomes less money and more about the value of their time. This does not mean a return on financial investment is irrelevant; it simply means that it has a different meaning and different parameters for the owner of a small business that makes for big business.
As with anything new, it may seem overwhelming and impossible to add something else to your already more regular day. The results of monitoring can help you improve your social media efforts in activities and networks that really add value. After a while, you will see patterns emerge that will prove useful. Search for information that you point to the content type, time of day and social networks that increase your customer engagement.
With this kind of valuable information, you will know where, when and how to spend your time. In the end, you will know that you are getting your money and not that ROI is all about?
Try to choose targets to measure the commitment of three clients and follow these goals every week for three months. After three months, evaluate the data and determine if your efforts result in increased engagement. Otherwise, it might be time to change your strategy.
Social media can be used as a tool to improve the channels of existing media and increase direct website visits, improve click-through rates on search engine marketing, advertising, and increased search optimization visits. sales measure through social media in isolation really underestimates the social channel.
Indonesians are very friendly social marketing
If you are an entrepreneur in Indonesia, direct marketing Indonesians, you may wonder how social media marketing plays . The news is very good. 77% of Internet users in Indonesia say the Internet allows them to connect closely with the people who are important to them, mostly via social media. Most low-cost feature phones sold in Indonesia come with pre-installed . and many Indonesians, which is their first experience. They ignore the online world beyond .. In addition to ., Jakarta was named number one city in the . world and the second most active country ..
Indonesians are very interested to build everything in the world of social media, including e-commerce. The ease with which people can now reach out to their friends and family on . and / or . for tips, advice and make comparisons before purchasing decision has a huge impact on the platforms e -trade.
Indonesian marketing must be proactive because social media is where their potential customers. They need to create a community, not a public. Creating a community means there are two-way communications. Indonesians are looking for conversation and relationship with their favorite brands, rather than one-way communication.
Might as well get on
Social media marketing is a ship that has already left the harbor. Big companies lead the way as they change enormous emphasis on traditional marketing in this new direction, cheaper. Small businesses will gain the competence that greater time commitments are made for marketing this way. Just as the decision to have a website is a "highlight" the social media marketing will increase to that status too. As a small business, you may as well get on board now.