Adrian Bramantyo Musyanif, affectionately known by many as Pak Bram, is the CEO of Samali Hotels & Resorts.
Adrian Bramantyo Musyanif
Pak Bram, you're a young businessman still a success exceptional. Please tell us a bit about your background and how you ended up where you are today.
I finished my undergraduate at the University of Indonesia, Faculty of Economics, with Human Resource Management specialization. In fact, I took marketing management before, but after several semesters, I decided to go to the human resources management because for us, the people are the trump largest and most valuable for the company. When finishing my undergraduate, I had an internship with PT. PP (Persero) Tbk. as HR staff. There I took part in the planning and preparation of the PP University.
After completing my degree, I could be full-time in my family business, a real estate company founded by my father, Mr. Musyanif. Roles and responsibilities are increasing far. Failure, problems, etc. are still there, but I try to see them as opportunities not enemies. Currently, the holding company, I was appointed as a strategic business partner. Besides, I also have a great responsibility on his appointment as CEO of Samali Hotels & Resorts.
What is the position of the CEO asks you
The role requires the CEO to plan and guide the organization in determining strategic direction and competitive positioning successfully ?; think of ways on how to expand the chain and ensure that each property is implementing the use of high quality materials in its construction. In human resources, the role also requires decision making regarding the development of people.
Samali logo consists of three elements in the form of high-rise buildings. This means Samali must bring the expertise of the hotel concept, construction process and quality for hotel management, the latter being the most critical in the form of service excellence. If we ever fail in the first two, I think exceed customer expectations through sincere warm and impeccable service will make for other shortages. That is why our philosophy is called HOTS - Harmony of the senses; excellent service through the five senses: hearing, touch, taste, sight and smell. I feel lucky as CEO, I received the full support of my team Samali. To be surrounded by experts in their field have really helped a lot in the way of achieving our mission and vision.
Can you give us please a brief history on Samali hotels?
Samali is a Sanskrit word that means "bouquet", which is why each hotel brand Samali & Resorts is the name designated for a specific flower. Samali, therefore, is a bouquet of flowers or a collection of flowers, Ammi, Allium, Arum and Azara. Samali Hotels & Resorts was established in 2011 by Sylvain Julien who has extensive experience in managing five star hotels. We aim not only to build hotels, but make sure that we build quality hotels.
Does the group plan to open new hotels this year? And make all your hotel begin with the letter 'a'?
We will soon open our first five-star hotel, Ammi Cepu, Central Java during the third quarter of 2014. All of our hotel brands start with the letter 'a': Luxury Collection Ammi Allium premium Collection, Collection Arum travelers and Azara Bed & Breakfast Collection. We find this an effective strategy for the brand.
What are the target markets for your hotels?
Depending on the brand, budget travelers for Azara hotels, value for money / medium scale travelers for Arum hotels, high-end business travelers for travelers who Allium hotels require experience luxury / high profile business segment for Ammi hotels.
What are the properties Samali Hotels & Resorts group under their wings?
We launched our first four-star hotel, or we prefer to call our premium collection, Allium Airport Hotel Tangerang, in January 2014 with 157 rooms, 11 meeting rooms themes and a ballroom can accommodate up to 1200 people. We also have a number of properties coming to Bali, Medan, Batam, Banjarmasin and Yogyakarta in the next two years.
Bram
What was the essence of the project would Darmawangsa complete from beginning to end? Where challenges are in the construction sector in Indonesia?
The essence of Darmawangsa Apartment is Samali sister company as Prakarsa Alam Semesta (PSA), with a . of 5.2 ha, consisting of 30% of buildings and 70% of the surface green. The apartment is about to finish his third round (East Tower) and will start the opening of its fourth round this year (North Tower). The problem most touching apartment building would be delays that cause major problems and lead to suspicion for potential buyers.
Do you foresee other apartment projects in the near future?
Ongoing are the Pasar Minggu in Nifarro Apartments and Betawi Royal Apartments in Tangerang. We also plan and design a new apartment in the area Cipulir.
Please tell us about the $ 5 million that you gave [on behalf of Samali Hotels & Resorts] to the Health Fund in Indonesia, as well as Bill Gates and several other men of successful businessmen and women of Indonesia. Where your money is going and who will they help?
He began with the Bill & Melinda Gates Foundation, which focuses on health worldwide. They came to Indonesia and formed a partnership with the Foundation Tahir. With a target of US $ 80 million, Mr. Tahir then asked Indonesian businessmen to join in the formation of the Health Fund in Indonesia (IHF); eight businessmen agreed and each of the United States made $ 5 million donation and the goal was achieved with the US $ 40 million from Bill Gates. 85% of the funds going to Indonesia -. With great attention to the fight against malaria, polio, tuberculosis and HIV-AIDS, while 15% of the funds are paid to the fund in the world
What other projects non-profit are you in?
While the IHF focuses on health, other charities that are close to our hearts are those related to education. The holding company has provided numerous scholarships to less fortunate students, mainly students of state universities with the specifications they have a good GPA and they maintain their grades.
You are a bass player in a major group in Indonesia. How do you find time to juggle between being CEO Samali hotels and playing concerts in your group?
I like adversity. On weekdays, we often repeat after work. Gigs are mostly done on weekends. However, do I need to leave town to play with Yovie Widianto, I always manage to maintain communication with my team. They can contact me everywhere, at any time.
What does it take to be a young person who has succeeded in Indonesia? Have you had to sacrifice anything to get where you are?
To succeed, you must be brave to take risks, take every opportunity that comes and do not be afraid to fail. And even if you fail or make mistakes, you have to learn and earn more than that. Time has proven to be most valuable to me. And I had to sacrifice a lot of time. maintaining health is also crucial because once you become ill and must stay in bed all day, you miss a lot of events.
What are your ultimate goals and how do you plan to achieve them?
I am now a great responsibility in our goal of building a great company and good reputation, real estate and hotels in the area of agriculture, IT, the energy and others. A CEO also oversees the funding of all the properties and our goal is that every unit is able to support his own business. My father, as CEO of the holding company, shaping me one day replace him as CEO of the holding company (GBS).
My personal goal is to get an MBA degree, now I am pursuing in the United States. building and networking experiences are two things that can not be bought. You must continue to learn from the best, while the guidance of others your knowledge and skills to keep improving yourself.
Thank you for your time! Contact Adrian, please email: adrian@samalihotels.com