Bruno, could you give us please a brief history of the company?
[19459026l'aventure] Club Med began in 1950 in Baleares, Spain. After a few stations in some beautiful destinations such as Greece and Tahiti, Club Med opened its first ski resort in 1956 in Switzerland. In 1967, Club Med invented the concept Mini Club Med, where children can try many sports, theater experience or dance on stage, mixing with other children from around the world, while Parents participate in sports or just relax. In 1970, Club Med was elected the biggest sports academy in the world.In 2004, Club Med began its move upmarket, the repositioning of the brand globally in response to customer demand for comfort and elegance, more services and customization. Club Med has invested over 1 billion euros from 2004 to 2013 to upgrade the rooms and resort facilities.
Starting today, Club Med has about 80 stations worldwide, including 25 ski resorts.
What attracted you to join the Club Med and what brought you to perform Club Med in Indonesia?
I'll tell passion for travel and for people, followed by happiness in what I do. I work with Club Med since 1992. I come from a computer environment and the interest I had in the projects that I led in the organization of the Club Med (such as creating the property management system that is installed in all, our creation of electronic payment stations for the station), the journey that my work required, club Med staff I had the chance to work with, and impressive culture of the company, led me from one success until I became Regional head of iT Asia Pacific, based in Singapore in 2001.
from there I created the Revenue management and the price department in 2006, and ran the service for Asia Pacific until 2013. this activity brought me closer to business with the management of our pricing strategy, leading the promotion and group / firm 'business .
Club Med has decided to open a sales office in Jakarta Club Med in 2014, looking at the results of a market study on Indonesian premium travelers and travel industry in 2013.
Club Med Indonesia has two resort properties: Club Med Bintan and Club Med Nusa Dua, Bali. Can you give us a brief description of the two stations and what they offer to your guests?
in Indonesia and around the world, Club Med package prices always include room accommodations, three international sumptuous buffets for breakfast, lunch and evening wine and beer with lunch and dinner throughout the day to free movement and snack bar, a series of tuition and sports activities, kids clubs and evening entertainment.
Our village Bali opened in 1986 and is built on a beautiful 20 hectare property with 393 rooms. A great sports choices available to our customers (golf, flying trapeze, sailing, archery, yoga, snorkelling, aqua fitness, beach volleyball, squash, tennis, volleyball, basketball, kayaking, Boyce, badminton, fitness and soccer). Our customers have the chance to experience the harmony between Balinese culture and modernity, and the resort is the perfect destination for everyone. Bali received the "Best Choice Traveller" in 2012 by Trip Advisor and "2 e Best Overseas Resort for family and children" by Holidays with Kids in 2009.
Our village Bintan opened in 1997 and has 310 rooms. The complex was built on a 20 hectare property with a secluded beach 250 meters. Sports include windsurfing, snorkelling, flying trapeze, fitness, aqua fitness, sailing, archery, kayaking, beach volleyball, water polo, basketball, badminton, table tennis, volleyball Boyce, tennis, squash and football. Bintan received the "Best Golf Course in Indonesia" by Asian Golf Monthly magazine in 2010, and "2 e Best old course in Asia Pacific" in 2009.
Do you have plans for expansion in the country?
Indeed, we have a plan for future stations in Indonesia. We are currently looking to Lombok, and a few other places like Manado.
At Club Med, the staff is called 'GOs or Gentiles Organizers (Friendly Organisers), customers are "GM" or Gentiles Members (Members welcome) and each station is known as a "village". Do you think that's what makes you unique and why families enjoy the experience Club Med?
Indeed, it is unique. GO and GM can share the same table for their meal if they wish. Each evening, the GO team is on stage for a show for our clients. It can be a circus, cabaret, dance, live song or a funny sketch. Once a week, the children of our guests perform on stage in front of their parents. After the show, GO and GM are either enjoying free movement bar or dance together.
In 2008, Club Med has launched a new advertising campaign "Where happiness means the world" and more than 25 million euros have been invested in this country more than 24 countries . Can you tell us more on this slogan and how the group make sure it happens?
Med business model Club "Selling Happiness" and our goal is to make our customers happy. Club Med has been in search of happiness since 1950. Club Med was born a few years after World War II, and there was a time when people wanted and needed to escape and be happy, so Club Med capitalized on feel joy.
What are the demographics of the clientele of Club Med Indonesia?
Most of our Indonesian customers are Club Med families traveling with children, or couples. 80 percent of our Indonesian customers are below 54 years and the average age of adults Indonesian customers is 38.
I usually associate with Club Med youth and holidays simple - makes this ring true in some of the stations in the world and not others, perhaps?
This was the case at the origin of Club Med. I would say that Club Med was for the young and single holiday from 1950 to 1980. However, our all-inclusive stay is suitable for anyone, whether singles or groups of friends.
In 2014, we received over 44,000 GMs in Bali, and over 38,000 GMs in Bintan. Our customers come from all over the world, but our five largest contributing countries are Australia, China, Korea, Singapore and Japan. We have good expectations for Indonesian customers in the future.
How much, on average, be a family of four to spend a weekend at Club Med in Indonesia?
average (Advanced mixing and off-peak period, mixing all stations), it is about 170 USD per person. Children below four are free and children four to 11 pay 60% of the price.
In Club Med, the earlier you book, the better price you get. Off-peak, I am currently selling Bali to 122 USD per person and Phuket to 119 USD per person. When you know that the price includes the room, breakfast, lunch, dinner, free movement at the bar, all sporting activities, kids club - it's a good deal quite
What are your company's visions?
more upscale, more comfort and elegance, more inclusive, more services and customization, more happiness is our strategy for the Club Med of tomorrow.
Greener is also an important factor for the future. We have just opened a new resort in the Maldives in January, which is very representative of our vision. 52 water villas and beach villas with private pool, 151-168 sqm2, 100% eco-nature, friendly solar panels covering 100% of energy needs and with private butler. Club Med will remain friendly and multicultural.
With your insight into the travel industry, what do you expect going into this industry in Indonesia? Is there the least visited areas today that will take over in the future?
Indonesia is a beautiful country with amazing and beautiful places, rich culture and the friendliness of the people is impressive. The travel industry will certainly flourish in the coming years. The number of Indonesian travelers increases, as the number of foreigners visiting the country. The country has so many unexplored treasures that the future of the travel industry is definitely promising.
Thank you, Mr. Courbet. To contact, please email: bruno.courbet@clubmed.com